6 Benefits of Podcasting for Law Firms
As a busy lawyer or legal marketing professional, you may wonder if podcasting is a good use of your firm’s time and resources. In our experience working with law firms, it is absolutely worthwhile. There are numerous benefits of podcasting for law firms beyond increasing thought leadership.
Let’s dive into each.
6 benefits of podcasting for law firms
Podcasts support a law firm’s marketing strategy
Podcasting allows you to reach beyond your current audience and engage with new people (and potential clients). Each streaming service – from Spotify to Amazon – functions as a search engine. People looking for a podcast on the topics you discuss will be able to find you.
It also supports your marketing strategy. You’ll have new content to share on social media and via email on a regular basis. And podcast transcripts can be repurposed and turned into blog posts. You can even pull quotes and tips out to share on social media.
You can use the podcast to announce major news. If you add a new partner to the team, introduce them on the podcast and let your audience get to know them. Or, if you’re expanding into a new market, talk about the opportunities for your clients.
Podcasts may help find media opportunities for your law firm
Media outlets are constantly looking for experts to share professional opinions on hot stories. If you do episodes on a court case involving a celebrity, one with widespread implications, or related to pop culture, the media could pick up on it. You could become a go-to source for upcoming articles or news segments.
This kind of exposure could have a snowball effect and raise the profile of you and your firm.
Plus, covering high-profile cases shows you are paying attention to relevant news in your industry. It may lead to a lot of online engagement and boost your search engine rankings.
Podcasts are a great opportunity to interact with potential clients for your law firm
Podcasts are a fantastic opportunity to respond to submitted questions from your audience. You can devote an entire episode to questions or include one at the end of each new episode.
Of course, when you start your podcast, you won’t have any audience questions to work with – yet. Instead, turn to frequently asked questions or real-life client questions.
FAQ: Do I have to come into your studio to record episodes?
No, you don’t! We have perfected the art of recording remotely. We will make sure you have everything you need to record professional-sounding audio from your office. For extra QA, our audio professionals listen along during every recording.
You can create podcast episodes for your law firm’s internal communication
If your law firm is on the larger side or has multiple locations around the country (or world), a podcast can keep everyone on the same page. A weekly or monthly episode is a great platform for sharing new cases/clients, big wins, goals and reports, reporting, and other relevant company announcements.
You can even use it for professional development. Individual lawyers can discuss specific case strategies or share expertise from their practice area. Like we mentioned above, these podcast episodes can be turned into a blog post for those who prefer to read.
(Please reach out to us directly to learn about the best ways to launch an internal podcast and track employee engagement.)
Talking brings out the human side of your law firm
Far too many lawyers can be intimidating when you meet them in person. A podcast lets you show off your expertise and your human side.
On a podcast, listeners will hear the expertise, but they’ll also hear your tone of voice change as you discuss a difficult case or passion on a certain subject. Your personality will shine through, allowing potential clients to feel like they’re really getting to know you. This all adds up to a level of trust. When they need you, you’ll be the first person they call.
You can use your law firm podcast for crisis management
When there’s a national crisis that demands an immediate response from your firm, timing is critical. Having a podcast up and running gives you immediate access to a platform where you can deliver your firm’s stance on the public matter.
So, if you’re only producing 12 podcasts episodes per year and 11 of them aren’t gaining a lot of traction, that one strong response to a sensitive matter can skyrocket your listener base and grab them for future (and past) podcast episodes.
Your attorneys will sound great with our podcast production expertise
Starting a podcast can support your firm’s growth in so many ways. Our experienced team of audio production experts will help ensure you make the most of your podcast. We support our clients’ success every step of the way and use professional equipment and our years of production know-how to ensure your podcast always sounds top-notch. Contact us today to schedule a free consultation.
Key takeaways about the benefits of podcasting for law firms
A podcast allows you to reach a new audience, generate new content for your blog, email, and social media, and share major company news.
Media outlets may pick up episodes on high-profile cases and turn to you for expert opinions.
You can use a podcast to answer audience questions.
For larger firms, an internal podcast allows you to easily share company announcements and keep everyone on the same page.
Podcasting allows people to get to know you and build trust.
Your podcast is an established platform for immediately responding to a national crisis.
