The Value of Starting a Podcast
With around 144 million Americans listening to podcasts, it’s no surprise that the value of podcasts is growing larger everyday. Today we’re seeing podcasts focusing on almost any topic hosted by a variety of people from philanthropists, to famous actors, to writers and thought leaders. Podcasts have great value for a variety of businesses and organizations. And the best part is, it’s not about having a huge audience and big numbers, like most people believe. It’s more important to find the right listeners. Here’s everything you need to know about the great potential value of starting a podcast and how we can help you get started!
Opens up new opportunities:
Launching a podcast allows you to open up a whole new world of possibilities in terms of rich, valuable content to create and share expertise with your audience. This might be a great time for your team to contact someone in your industry that you admire and ask them to join your podcast for a Q&A. Or it might even allow you to be featured in more PR/media opportunities that are aligned with your business. As podcasting continues to explode and become more popular across many industries, it’s never been a better time to join in on this digital trend and make your mark.
Allows you to tap into a niche audience:
As we mentioned earlier, podcasting isn’t about getting the most listeners as humanly possible, but it is most important and beneficial to truly find your audience. Once you've launched your podcast, you'll then begin to see your audience grow by generating interest from individuals within your industry. There’s value in an audience that includes both loyal listeners tuning in for every episode as well as casual listeners just stopping by to check out your organization and content. Not only can you create a whole new community but you can utilize that community to your advantage; maybe for talent recruitment or even a new business venture you haven't thought of before. You never know who might be listening to your podcast.
Promotes your business in a new vertical:
As we all know, advertising is its own form of currency these days. While it can be expensive, it’s also very beneficial to a brand. Podcasting is a great and cost-effective way to get your brand name out there - whether you’re a startup business or a Fortune 500 company looking to burst onto the podcast scene. This is where we come in. Your podcast should be made with care in order to not only prove your legitimacy but keep your listeners coming back for high quality audio and unique content. We offer everything from podcast recording, to audio editing, and even podcast consulting for those who might be new to this process. If you plan on promoting your business through podcasting, make sure you’re executing it as professionally as possible.
Podcasts are for everyone, which is why they are so valuable and only gaining more and more traction. Take some time to establish what your business could offer through a podcast and learn how to produce high quality, unique content.
To learn more about the podcast production services we offer, please visit our services page: https://www.volubilitypodcasting.com/podcast-production-services
