When it comes to choosing a podcast or social media strategy for marketing, my answer might surprise you. Choose both, because they work hand-in-hand.

We gathered all of our corporate communications podcast expertise into one place for you. Here’s everything you need to know, starting with: Why are we doing a corporate communications podcast in the first place?

If your company or organization is ready to start a podcast, this blog post is for you. We collected our most frequently asked B2B podcast production questions into this one article.

If you are a candidate – or support candidates via independent expenditure (IE) – podcasts for political campaigns could help you or your candidates of choice stand out and reach more people.

A high-quality production can position you as a premium brand against your competitors – and reach more of your ideal clients.

A B2B podcast strategy is so much different than that of an entertainment podcast. Your B2B podcast is a marketing channel. An entertainment podcast is an income-generating brand.

In my conversations with potential clients, I hear many misconceptions about business podcasting. And I realize it’s because people overthink it. Let’s walk through the seven misconceptions I hear most often.

Merriam-Webster defines a producer as “a person who supervises or finances a work (such as a staged or recorded performance) for exhibition or dissemination to the public”. We do supervise the creation of a podcast – and so much more (unlike some of our competitors).

The promise of artificial intelligence (AI) was – and is – transformative. But though AI is good at performing very specific tasks, I would not use AI to create your podcast.  Your audience wants to connect to YOU, not a robot.

Studies on human attention spans show there seems to be a clear shortening to approximately eight seconds, which is less than a goldfish. This piece of data makes the explosion of podcast listening that much more compelling. How are podcasts thriving while our attention spans are shrinking?

Podcast listening is soaring and projected to continue growing for years to come. Podcasting will become integral to marketing your brand. But, worrying about numbers is a big mistake. Focusing on niche audiences is the best way to share your message and reach new clients with your podcast.

Information and entertainment are at our disposal in every format imaginable 24/7. Even with the multitude of options, podcast listening has exploded in recent years. Mounting data shows that audio content delivered through podcasts is far more engaging than video.

Working with a podcast production company shouldn’t mean losing creative control. At Volubility Podcasting, we prioritize delivering a quality podcast while ensuring everything special about your brand remains intact. Our brands are very personal to us and representing it accurately is critical to growth. Why should your podcast be treated differently?

Would you hire your plumber to repair the electrical panel on your house? Or “do it yourself” even though you don’t know a circuit from a solenoid? Of course not! For that same reason you shouldn’t entrust your podcast production to an amateur. DIY podcasting is more trouble than it’s worth.