Maintaining Creative Control Over Your Podcast is a Branding Must

When a new client approaches us for assistance with their podcast, it is extremely important to our brand that the client maintains their brand. While Volubility Podcasting’s specialty is podcast production, we focus on guiding you through every step of your podcast process. Our goal is to make it as easy as possible for you to showcase your expertise. No one is better at what you do than you. When you engage the services of a podcast production company, you shouldn’t have to let go of the creative control of your podcast.  

Creative Control Isn’t a Given

A podcast production company taking over the whole process may sound appealing and like a great time saver. But, when you hand the entire production process over, they decide what gets cut and what needs to stay. What actually happens is you end up paying a hefty rate to whittle down your brand’s messaging. Our goal is to facilitate the technical aspects of your podcast while leaving the creative control in your hands. 

We have had clients who started their podcasting journey with a different podcast production vendor. After a year of having mangled content delivered, they had had enough. They were frustrated that their podcasts were not staying on brand and key messaging was consistently being lost. When they came to us to assist with their second season, we were happy to create a partnership. The client regained complete creative control ensuring their nuanced messaging remained intact.  

Aside from providing turnkey podcast production services and podcast editing services, we also simplify the billing process and ensure responsive customer service. This allows our clients to do what they do best - focus on developing great content that represents the brand they have worked tirelessly to achieve.  

Creative Control is Critical to Branding

Every business owner goes through the time-consuming process of creating and evolving their brand. We agonize over every little detail and spend unbelievable amounts of time narrowing and selecting fonts, logos, color schemes, and more. We have meeting after meeting defining our messaging. Our brands are very personal to us and representing it accurately is critical to growth. Why should your podcast be treated differently?  

It has been proven that a well-produced podcast can help increase brand awareness and drive more sales. At Volubility Podcasting, we focus on quality podcast production allowing you to maintain the creative control required to protect your brand.  

The beauty of delivering brand messaging through podcasting is it allows you to expound on your ideas in real time and ensures that the message you are trying to get out comes across to listeners. When potential customers read one of your ads or posts, they are left to make judgements and interpretations based on a limited number of characters. With a podcast, you’re not relying on a reader to interpret what your meaning is. You are in full control of what you are trying to communicate and how.  

Maintaining creative control is critical for preserving your brand. We have all seen notoriously bad branding examples with awkward and stiff corporate videos, expensive commercials just to have a celebrity face namechecking you, or subpar local ads. Maintaining creative control allows you to deliver your content in your own voice and keeping that control is more likely to achieve the outcome you want. 

In the 80s and 90s, we saw a lot of brand assault in the music industry. Artists started gaining a following through local shows and small tours only to be accused of “selling out” after being signed to a label. What was really happening was the artist signed with a label and lost creative control. Their sound, lyrics, song length, and branding disappeared and everything that made the artist great was gone. The label spent millions on artist development to make them a selling machine instead of preserving the artist’s unique brand.  

At Volubility Podcasting, we prioritize delivering a quality podcast while ensuring everything special about your brand remains intact.

How to Maintain Creative Control

Our seasoned audio professionals are able to balance the editing process to ensure that your podcast not only sounds amazing, but the integrity of your message is maintained. During editing, we take out stammers or other vocal issues, but don’t make the content too polished. We still want it to sound like you, but better than you ever imagined.  

We have had clients tell us that they had no idea they said “you know” or repeated themselves so much. Our editing process won’t make you sound less human, but will present you in such a way that portrays your brand in a smart, engaging, and entertaining way.  

We always provide a transcription of your interviews after recording for ease of communicating your desired edits. If a client wants to re-record to make sure their messaging is communicating exactly what they want it to, they absolutely can. Your communications demand the highest level of quality, and we approach your podcast as critical content. This level of involvement in your podcast production process allows you to maintain creative control.  

You may be wondering how much creative control can be maintained? Almost everyone is concerned about time. Nearly every client wants to know - what is the most time-consuming part of the process? What generally takes the most time is the number of individuals involved in distilling the messaging. The person or team responsible within the organization for approving the transcript and the process for doing so is typically the biggest impact to the length of time it takes to release a podcast. We can work as fast as you work. 

When the client is more involved in the podcast production process, maintaining creative control does take more of their time. Being less involved in the process may not take as much time, but the tradeoff is that you lose creative control and the messaging is no longer in your hands.   

At Volubility Podcasting, we think of ourselves as a partner in expanding your brand, not a vendor. We partner with Corporations, Marketing Agencies, Non-Profits and Associations, and Professional Practices to deliver the highest quality podcasts with realistic schedules and fair, predictable billing.  

If you are looking for a responsive partner to hold your hand through the entire podcast production process while maintaining creative control of your brand, reach out today!