Looking for a Podcast Producer? Ask These Five Questions
You might think that the success of a podcast is based on the host and topics, but the producer behind the scenes is just as important. When you are ready to outsource podcast production, ask these questions to find a podcast producer who is a great fit for your brand.
How do the podcasts they produce sound?
First things first, listen to the podcasts they produce, whether it’s their own or a client’s.
Are there smooth transitions between segments? Is the volume consistent from start to finish? Does it sound like it was recorded in a studio (no echo, background noise, odd pauses, audio cut-outs)? Are there no – or few – um’s, like’s, and you know’s?
And finally, would you like your brand’s podcast to sound just like that?
Are they a full-service podcast production company?
You are outsourcing podcast production to save time and money – and ensure you receive high-quality recordings. Make sure they offer all the services you need. For example, do they provide written transcriptions so you can make notes for the final edit and easily turn each podcast episode into a blog post?
If you’re not sure what’s included in their package or proposal, ask!
How do they handle remote recording?
In-studio recording has become a rarity, especially in our all-remote, post-COVID world. Find out how they support remote recording. Do they provide professional equipment for you and your guests that is easy-to-use? How do they access the recordings when they’re complete?
These are important considerations, because a podcast producer can’t turn poor audio into quality audio, no matter what editing software they use. And of course, you never want to ask a lot of your podcast guests. This should be an enjoyable and easy experience for them.
Do they have a great reputation?
It’s always important to research a product, service, or company before you sign on the dotted line. Read reviews and testimonials and ask for references to get a better idea of what you can expect working with the podcast producer.
Are they responsive and quick to offer solutions? Are they personable and friendly? Are they truly tech savvy when it comes to podcasting? Do they keep you updated throughout the process? Do they deliver what they say they will when they say they will?
Do they offer support beyond just recording and editing?
A podcast producer who will offer you advice and guidance is a must – they’re the expert, after all. For example, which podcast hosting platform is best for you? Different types of podcasts are better served and promoted by different platforms.
Will they take the time to ensure you and your guests are comfortable and prepared for each recording? If something goes wrong, will they jump in and troubleshoot?
We are all the above – and more!
Our experienced team are audio production experts. We support our clients’ success every step of the way and use professional equipment and our years of production know-how to ensure your podcast always sounds top-notch. Contact us today to schedule a free consultation.
