For small-to-mid-sized asset managers, podcasts continue to provide high ROI and measurable results to educate and inform current (and, hopefully, new) investors.

If you want to connect with new listeners and grow your podcast audience, these are the five strategies we share with our clients.

Many of our clients come to us because they quickly learned how difficult it is to record and produce a podcast. Zoom calls just don’t cut it! We’ve taken the guesswork out of every aspect of podcasting, starting with the equipment, to make your life easier and ensure your podcast is up to your brand’s standards.

You might think that the success of a podcast is based on the host and topics, but the producer behind the scenes is just as important. When you are ready to outsource podcast production, ask these questions to find a podcast producer who is a great fit for your brand.

Like any other marketing campaign, you need a solid podcast strategy in place. Whether it’s attracting new clients, increasing brand awareness, or positioning you as an expert, a strategy will keep you organized so you can meet your goal. In our experience, a winning strategy has four elements in common.

No matter what your mission, there are dozens of other nonprofits vying for the attention, time, and money of your members, donors, sponsors, and volunteers. Have you considered a podcast? Podcasting for nonprofits is a fantastic marketing tool. It can help you stand out in a sea of options, keep your stakeholders fully engaged, and help you reach new people.