Looking for a Podcast Producer? Ask These Five Questions
Charles Lipper Charles Lipper

Looking for a Podcast Producer? Ask These Five Questions

You might think that the success of a podcast is based on the host and topics, but the producer behind the scenes is just as important. When you are ready to outsource podcast production, ask these questions to find a podcast producer who is a great fit for your brand.

Read More
4 Elements Every Winning Podcast Strategy Has in Common
Charles Lipper Charles Lipper

4 Elements Every Winning Podcast Strategy Has in Common

Like any other marketing campaign, you need a solid podcast strategy in place. Whether it’s attracting new clients, increasing brand awareness, or positioning you as an expert, a strategy will keep you organized so you can meet your goal. In our experience, a winning strategy has four elements in common.

Read More
The Marketing Power of Podcasting for Nonprofits
Charles Lipper Charles Lipper

The Marketing Power of Podcasting for Nonprofits

No matter what your mission, there are dozens of other nonprofits vying for the attention, time, and money of your members, donors, sponsors, and volunteers. Have you considered a podcast? Podcasting for nonprofits is a fantastic marketing tool. It can help you stand out in a sea of options, keep your stakeholders fully engaged, and help you reach new people.

Read More
The 7 Questions About Starting a Podcast Everyone Asks
Charles Lipper Charles Lipper

The 7 Questions About Starting a Podcast Everyone Asks

When we first meet with a prospective client, they often pepper us with questions about starting a podcast. Most are about the time commitment needed; others are related to production. In this article, we’ll cover the seven questions we get asked the most.

Read More
The Value of Starting a Podcast
Blog, Tips Charles Lipper Blog, Tips Charles Lipper

The Value of Starting a Podcast

Podcasts have great value for a variety of businesses and organizations. And the best part is, it’s not about having a huge audience and big numbers, like most people believe. It’s more important to find the right listeners. Here’s everything you need to know about the great potential value of starting a podcast and how we can help you get started!

Read More
Why You Should Use A Script For Your Podcast
Podcast, Tips Charles Lipper Podcast, Tips Charles Lipper

Why You Should Use A Script For Your Podcast

Over the past few years, I have had a number of new clients come to me, wanting their own podcast. And when it comes to recording, I have found that people like to enter the recording booth with some bullet points scribbled on a note card like they’re delivering a speech to a live audience.

Read More